Freshmarx for Source Growers | Avery Dennison

Freshmarx Intelligent Food Industry Solutions for Source/Growers

Traceability and a connected supply chain begin at the grower or other food sources.

In today's food supply chain environment, brands and suppliers are constantly looking for solutions to ensure food traceability and transparency to enable and ensure:

  • Food safety
  • Fast, accurate recall
  • Error-proof shipping 
  • Compliance with sustainability goals 
  • Provenance information for consumers

Automated data capture and supply chain traceability starts by creating and applying a serialized 2D barcode with a globally unique identifier and/or RFID label at the point of packing.  The information contained on the label is scanned into a distributed storage system such as blockchain, client-server or cloud-based system. This data usually consists of product information, grower information, event time/date (such as when lettuce is picked) and the lot number.  

Using a distributed storage system to record item and case labeling information enables transparency to all supply chain partners and the consumer, no matter how the food is transformed along the way.  Item tracking with information such as lot, location, aggregate item to cases and cases to a pallet helps enable accurate recall, supply chain visibility and provenance transparency for consumers. These labels can be created on-demand or can be pre-printed and applied when needed.

Avery Dennison helps enable traceability and transparency by assessing supply chain needs and working with foodservice providers to determine the optimal mix of solutions that are right for their business.

Check out our solutions below designed specifically for food source providers.

Supply Chain Solutions


  • Date, location and lot labeling for field packing
  • Compliance with GS1 standards for traceability
  • Automated RFID data capture into traceability platform
  • Automated inventory tracking


  1. Freshmarx Connect - Helps farmers and producers create Produce Traceability Compliance labels and data as close to the field as possible.

  2. Freshmarx Handheld Labelers - Mobile solutions for field packed labeling. More

  3. RFID Solutions - For inventory tracking, visibility, and blockchain-type traceability applications. More

Freshmarx Analysis

Not sure where to start? Determining the right Freshmarx Solution for your foodservice environment begins with a Freshmarx Freshtrax Analysis. Freshtrax is a complimentary analysis program where our consultants review your operations and identify process improvements. Our experts partner with you to examine each step of your everyday processes and operations and work with you to create a plan to:

  • Increase labor efficiency
  • Enable traceability and transparency
  • Ensure food safety
  • Create processes that promote sustainability
  • Enhance consumer experience

More Freshmarx Intelligent Food Industry Solutions


Distribution Centers

Restaurants & Stores

Freshmarx Overview

Read our articles in industry-leading publications to learn more about how Avery Dennison Freshmarx solutions can help you improve labor efficiency, food safety, sustainability and consumer experience throughout your supply chain.  Or find out if we'll be demonstrating our solutions at a venue near you.

To find the right products and services for your business, contact our Food Solutions experts at 800.543.6650, prompt 3 or