Freshmarx for Source Growers | Avery Dennison

Freshmarx Intelligent Food Industry Solutions for Source/Growers


Why Traceability and Transparency are Important to Growers and Producers

The ability to trace food from source to the consumer is more important than ever. Farmers and producers are being asked and, in some cases required, to provide traceability information that wasn’t previously required. Various government agencies are demanding compliance with new standards, brands need transparency in the event of a recall, and consumers are demanding data - they want to know the full story behind where their food originated and its journey through the supply chain. All of this can be achieved by creating a connected supply chain.

Freshmarx Connect

GS1 Labeling Solutions for Farms and Producers.  
Freshmarx Connect is a cloud-hosted first-mile solution that uses RFID technology to help farmers and producers quickly and easily achieve their transparency and traceability goals through compliance with GS1 labeling standards. Farmers and producers can quickly and easily generate serialized global trade numbers (GTINS) that are used to create GS1 compliance labels while at the same time leveraging RFID technology to create a “digital twin” or “digital identity” of the product.This digital identity allows the product to be traced all the way through to the consumer and is the first step in creating a connected supply chain.

Avery Dennison is a GS1 Identity Provider 
That means we fully understand GS1 standards and have been granted permission from GS1, through our Freshmarx Connect solution, to help farmers and producers create digital identities for their products and help them determine the how and what is needed to create and apply GS1 compliant labels to their products.

Freshmarx Connect benefits include:

  • Faster, more accurate recalls
  • Reduced complexity to comply with industry initiatives and customer mandates
  • Reduced food waste and improved sustainability
  • Improved provenance information
  • Better communication with supply chain partners


Avery Dennison helps enable traceability and transparency by assessing supply chain needs and working with foodservice providers to determine the optimal mix of solutions that are right for their business.

Check out our solutions below designed specifically for food source providers.

Supply Chain Solutions


  • Date, location and lot labeling for field packing
  • Compliance with GS1 standards for traceability
  • Automated RFID data capture into traceability platform
  • Automated inventory tracking


  1. Freshmarx Connect - Helps farmers and producers create Produce Traceability Compliance labels and data as close to the field as possible

  2. Freshmarx Handheld Labelers - Mobile solutions for field packed labeling. More

  3. RFID Solutions - For inventory tracking, visibility, and blockchain-type traceability applications. More

Freshmarx Freshtrax Analysis

Not sure where to start?  Determining the right Freshmarx Solution for your foodservice environment begins with a Freshmarx Freshtrax Analysis. Freshtrax is a complimentary analysis program where our consultants review your operations and identify process improvements. Our experts partner with you to examine each step of your everyday processes and operations and work with you to create a plan to:

  • Increase labor efficiency
  • Enable traceability and transparency
  • Ensure food safety
  • Create processes that promote sustainability
  • Enhance consumer experience

More Freshmarx Intelligent Food Industry Solutions


Distribution Centers

Restaurants & Stores

Freshmarx Overview