GS1 Labeling Solutions for Farms and Producers.
Freshmarx Connect is a cloud-hosted first-mile solution that uses RFID technology to help farmers and producers quickly and easily achieve their transparency and traceability goals through compliance with GS1 labeling standards. Farmers and producers can quickly and easily generate serialized global trade numbers (GTINS) that are used to create GS1 compliance labels while at the same time leveraging RFID technology to create a “digital twin” or “digital identity” of the product.This digital identity allows the product to be traced all the way through to the consumer and is the first step in creating a connected supply chain.
Avery Dennison is a GS1 Identity Provider
That means we fully understand GS1 standards and have been granted permission from GS1, through our Freshmarx Connect solution, to help farmers and producers create digital identities for their products and help them determine the how and what is needed to create and apply GS1 compliant labels to their products.
Freshmarx Connect benefits include:
- Faster, more accurate recalls
- Reduced complexity to comply with industry initiatives and customer mandates
- Reduced food waste and improved sustainability
- Improved provenance information
- Better communication with supply chain partners