Julie Vargas
Vice President and General Manager
Identification Solutions
Julie Vargas leads the Identification Solutions team at Avery Dennison, where RFID is building new capabilities for supply-chain traceability, inventory optimization and convenience retail. Her team drives accelerated market adoption and integrated, scale manufacturing for automation and identification solutions across logistics, food service, retail and supply chains worldwide.
Julie has spent the last decade at the intersection of digital and physical retail. As Director of Digital Solutions, she led global brand and retail partnerships in on-product innovation and helped shape the vision for the “Internet of Clothing”. Over the last 15 years, Julie has also partnered with apparel and footwear retailers and brands to implement innovative RFID strategies. Prior to joining Avery Dennison in 2011, Julie led product and business development for interactive RFID experiences in Latin America and was a senior analyst at Coach, where she helped launch the buy online/pickup in-store program.
Julie frequently shares her expertise at global events, including SXSW, NRF, the Economist Feeding the Future, Fast Company Innovation Festival, Greenbiz VERGE, the Digital Convergence Forum, PI Apparel, RFID Journal, the Internet of Things Summit and Summit Latin America.
Julie earned her Bachelor’s Degree in Languages from the University of North Carolina at Chapel Hill.
