Fonterra – Anchor Butter
Fonterra is the world’s leading exporter of dairy products and is responsible for more than one-third of the international dairy trade. Unfortunately an adhesion problem with the glue-applied paper labels on its Anchor Spreadable Butter was undermining the quality image the brand was looking to project. Avery Dennison helped Fonterra explore cost-effective alternatives that would establish a high-end premium look, resolve the problems with the old labels, and deliver on the brand’s promise of quality. They found their answer with pressure-sensitive labels.
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