Selina Tan

General Manager, Commercial, Asia

Printer Solutions

Selina Tan has held the position of general manager, Commercial, Asia, since joining Avery Dennison Printer Solutions in 2013. Based in Hong Kong, she is responsible for driving market and share growth in the region, with a focus on establishing new channel strategies and key segment growth, such as Toys, Automotive, and Retail. A key member of the Printer Solutions Leadership Team, Selina leads commercial teams across Asia, formulating business strategies and execution.

Portrait of Selina Tan

What inspires me: 
“Always aim high and work your way there. Don’t aim any lower, as you should never underestimate your own ability!”

Prior to this role, Selina was director, Market Development, for Avery Dennison’s Retail Branding and Information Solutions (RBIS) division for global sourcing regions, driving market development strategies, including RFID, supply chain and manufacturing solutions, and deployment.

Selina joined the Avery Dennison Corporation in 1999 as product marketing manager, after which she quickly progressed to senior business operations manager for a business unit in Asia. In 2005, she was appointed director, Apparel Systems for Asia, driving the in-plant printing solutions business for the apparel and footwear industries. 

Selina worked in Auckland, New Zealand, as a systems manager for All-Mark Industries, a master distributor of Zebra Technologies, where she managed sales and technical service in Auto ID barcode equipment and supplies. 

Selina holds a Master's Degree in Commerce, Marketing, and International Business from the University of Auckland, New Zealand. 

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